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+title: Blink, and you'll still not miss it!
+categories: ["books"]
+---
+
+A case (rant) for why you should not read Blink, by Malcolm Gladwell.
+
+--------
+
+# What's in it?
+
+I recently read [Blink by Malcolm Gladwell](https://en.wikipedia.org/wiki/Blink:_The_Power_of_Thinking_Without_Thinking). This book was gifted to me, as well as to all my colleagues at work. Fear of missing out drove me into reading this book.
+
+The book being popular was probably one of the first red flags. Page number 64 was already the 172839<sup>th</sup> red flag. If there ever was a book equivalent to the 'lame movie', the kind of movie that you would not have any trouble following even if you dozed off for an hour, this book it is!
+
+If you are contemplating reading this book, discouraging you is none of my business. But I will quickly summarize the book below, in case you are wondering whether this book is worth the time you will end up spending.
+
+- We make split-second decisions unconsciously.
+- The split-second decisions are a result of our evolutionary history as well as cultural prejudices and stereotypes.
+- Too much information available while making any type of decision (split-second or otherwise) could be detrimental.
+- The split-second decisions could be good or bad.
+- Through practice, we can train ourselves to make sure our split-second decisions are good.
+
+The book is 0.5 pages of the above claims, and 269.5 pages of cherry-picked examples to suit the author's claims on such decision-making. This is not a book. This is just a pamphlet!

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